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IMPROVING NOKIAS MARKETING STRATEGIES FOR SMART PHONES FROM A marque PERSPECTIVE IN FINLAND AND THE UNITED STATES Mikael Lauharanta International Business sawbuck bachelors dissertation Supervisor: Phani Tej Adidam check of approval: 6 whitethorn 2011 Aalto University School of Economics Bachelor´s arcdegree political platform in International Business Mikkeli CampusAALTO UNIVERSITY SCHOOL OF ECONOMICS Mikkeli Campus turn over OF BACHELORS THESIS Author: Mikael Lauharanta Title of thesis: modify Nokias Marketing Strategies for Smart Phones from a stigmatisation position in Finland and the United States Date: 6 May, 2011 Degree: Bachelor of Science in Economics and Business judicial system Supervisor: Phani Tej Adidam Objectives in that respect were three main objectives to this study. First, Nokias aspired mail image was settle by inter fiting Nokias Marketing and Brand portfolio Manager. Secondly, peoples brandmark perceptions slightly Nokia and its competitors were investigateed through conducting a survey in Finland and the United States. Finally, the findings from the wonder and survey were compared and assessed from the branding perspective to let on if the Nokia brand should be revitalized and furthermore to suggest improvements to Nokias commercialiseing strategies in Finland and the United States.

Summary The research unveiled important education on how Nokia is currently perceived by the consumers and how their view discords from the brand identity Nokia is trying to build with its smart call stand marketing. The stu dy as well as indicated how Finnish consu! mers differ in their opinions when compared to the Americans. The results of the research are helpful not hardly to Nokia, but also to other firms who need to revitalize their brand in the organisation of increased competition and declining market share. Conclusions As of late, the Nokia brand has inspire negative brand associations and contributed to the sharp lineage of Nokias market share. However, since...If you want to get a luxuriant essay, order it on our website: BestEssayCheap.com

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